Vani Malik Consulting
Our mission is to empower businesses to grow with clarity and confidence by delivering strategic insight, practical solutions, and innovative marketing. We partner with our clients to identify challenges, unlock opportunities, and build sustainable pathways to success through results-driven strategies and transparent collaboration.
“Every Challenge Faced is a New Opportunity”

Vani Malik
Director
As a Customer Success & CX Transformation leader with 20+ years driving enterprise growth across SaaS, CRM, and background screening. I specialise in scaling post-sale engagement, client retention, and CX strategy across global markets.
At Vani Malik Consulting, we help organisations unlock growth through smarter customer success, CRM optimisation, and digital transformation. With two decades of international experience in client success, enterprise account management, and CX strategy, we partner with businesses to design scalable frameworks that strengthen retention, streamline operations, and deliver measurable impact.
From conducting CRM maturity audits and building automation roadmaps, to designing customer lifecycle playbooks and enabling SaaS adoption, we translate complex systems into actionable strategies that drive adoption and long-term value.
Our approach is collaborative, practical, and outcome-driven, rooted in a track record of scaling enterprise platforms, leading cross-regional delivery, and aligning stakeholders across diverse industries. Whether you’re a nonprofit seeking to modernise engagement, a growing SaaS provider, or a global enterprise rethinking retention, we bring the insight and tools to help you transform with confidence.
The Advantages of Remote Consulting: Why It’s Here to Stay
In recent years, the way businesses engage with consultants has changed dramatically. The rise of digital technology, coupled with the global shift towards remote work, has reshaped consulting services. Remote consulting is no longer just an emergency solution born of...
Mind the Gap: The Invisible Flaw That’s Costing Your Business
If you’ve ever taken the London Underground, you’ve heard the famous phrase: “Mind the Gap.” It’s a small reminder that prevents a major misstep. In business, those gaps are just as real, and far more costly. They are the invisible breaks in the customer journey:...
Why Having Good CX is Great for Your Brand!
Customer Experience. Or, as the cool kids in marketing departments call it: CX. Because nothing says “we care about the customer” quite like turning their feelings into a snappy two-letter acronym! CX is the invisible glue that holds your brand together. It’s also...
Clarity is the Ultimate Competitive Advantage
We Untangle Business Spaghetti Most business leaders don’t realise how quickly their systems, processes, and customer journeys can turn into a messy bowl of Business Spaghetti. What began as a few neat ingredients - a new CRM, a clear workflow, key customer...