Every business starts out simple: a clear vision, a few tools, and a handful of customers. But as you grow, things get complicated. Systems multiply. Processes overlap. Marketing promises what operations can’t always deliver. Suddenly, the clarity that made you successful turns into complexity that slows you down.
That’s where we step in.
At Vani Malik Consulting, we help organisations unlock growth by turning complexity into clarity. With over 20 years of global consulting experience, spanning customer success, enterprise account management, and CX strategy along with deep expertise in marketing, communication, and brand storytelling, we bring both sides of the growth equation together:
Inside the business – streamlining processes, optimising CRMs, and aligning teams around one source of truth.
Outside the business – sharpening your marketing, improving customer journeys, and ensuring your story lands with impact.
Vani Malik
Director
Hi, I’m Vani Malik, a business consultant now based in Colchester. For over 20 years, I’ve worked with global background screening and HR service companies, supporting clients across Europe, Asia, and North America.
During that time, I discovered my strength lies in helping organisations build stronger customer relationships, smoother systems, and smarter ways of working. I’ve led projects that turned clunky processes into efficient customer journeys, redesigned CRM systems to actually deliver value, and helped businesses grow by keeping their clients engaged and loyal.
I recently completed my MBA at the University of Essex, where I was awarded the Dean’s Excellence Scholarship, adding fresh insights to my years of hands-on experience.
I believe that: "When challenges feel overwhelming, what you often need is not a brand-new system, but clarity, structure, and someone who knows where to look. My role is to help businesses move from complexity to clarity because what is clearly understood can truly resonate and create impact.”
Whether you’re a small business in Essex looking to professionalise your customer management, or a larger organisation seeking to scale, my approach is always the same: practical, people-focused, and tailored to your goals.
Alex O'Neil
Partner
I’m, a Marketing Specialist with over 15 years’ experience helping more than 400 companies across a variety of industries. Over the years, I’ve worked on everything from SEO and web development to brand strategy and content marketing, supporting businesses at every stage of their growth.
Alongside my work in digital marketing, I also pursue creative projects under the name Chan Walrus, where I compose and produce music for independent films. This blend of technical know-how and artistic creativity gives me a unique perspective. I enjoy building strategies that not only perform well on paper but also connect with audiences in memorable, human ways.
I’ve collaborated with startups finding their first customers, established companies seeking to scale, and organisations needing to reinvent their online presence. In every case, my focus is on making marketing practical, measurable, and tailored to the people it needs to reach.
For me, effective marketing isn’t always about shouting louder than the competition; it’s about clarity, connection, and consistency. Whether that’s refining a website for search visibility, streamlining a customer journey, or creating content that resonates, my role is to bridge the gap between data and creativity so businesses can grow with confidence.