by Vani Malik | Jan 8, 2026 | Customer Experience, Retention Strategy
For years, business growth followed a familiar script: attract more leads, close more deals, repeat. But that model is quietly breaking. Customer acquisition is becoming more expensive, competition louder, and attention harder to earn. What’s emerging in its place is...
by Vani Malik | Dec 2, 2025 | Customer Experience, Retention Strategy
“The customer doesn’t care who owns the process but only how it feels.” There’s a common myth in business: that Customer Success belongs to one department. It usually starts with good intentions as someone creates a “Customer Success” team to improve retention, drive...
