by Alex O'Neil | Feb 5, 2026 | Marketing Consulting
Do you open your business email every morning to find at least one gmail from an anonymous marketer or SEO specialist offering you marketing services? It’s not just my clients that get them, it’s me too, and it’s not only irritating, it’s...
by Alex O'Neil | Jan 6, 2026 | Marketing Consulting
If you operate a website that is accessible to users in the United Kingdom, you are legally required to be transparent about how you collect, use, and store personal data. Two of the most basic tools for achieving this transparency are a cookie notice and a privacy...
by Alex O'Neil | Nov 7, 2025 | Marketing Consulting
Marketing is essential. Every brand, from a start-up to a household name must communicate its value, attract attention, and persuade people to act. Yet in a world flooded with promotional content, much of what passes for marketing feels intrusive, repetitive, or...
by Alex O'Neil | Nov 6, 2025 | Marketing Consulting
Adding someone to a marketing or mailing list without their permission is not just poor practice, it is illegal under UK law. The rules exist to protect people’s privacy, prevent unwanted marketing, and ensure that organisations handle personal data responsibly. The...
by Alex O'Neil | Oct 14, 2025 | Marketing Consulting
In my years of doing Marketing, I’ve noted that on many occasions, location can be the life or death of a business. Success and failure can be completely reliant on where you set up, so it’s really important to take your location into account when deciding where you...
by Alex O'Neil | Oct 8, 2025 | Marketing Consulting
If you’re a website owner, there’s almost no chance you’ve gone through an entire week without having at least one SEO specialist contacting you. I’ve been a specialist for many years now and I’ve never had to do outreach because that’s what being a good specialist...
