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The Alignment Advantage: When Every Department Tells the Same Story

The Alignment Advantage: When Every Department Tells the Same Story

by Vani Malik | Nov 25, 2025 | Cross-Functional Collaboration, Organisational Alignment

“Your customer shouldn’t need a translator between departments.” You can tell a lot about an organisation by the way it talks to itself. If marketing says one thing, sales says another, and operations quietly rolls its eyes, it’s not a culture problem. It’s an...

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