Services

At Vani Malik Consulting, we help organisations cut through complexity and unlock growth. Whether it’s simplifying customer journeys, optimising CRM systems, or creating impactful marketing strategies, our work is grounded in one principle: clarity creates advantage.

With two decades of global consulting experience and a team of specialists across marketing, compliance, and technology, we provide practical solutions that deliver measurable results.

Customer Journey & Success Consulting

Your customer’s experience is your competitive edge. We design strategies that ensure every interaction builds trust, loyalty, and long-term value.

• Customer journey mapping & audits
• Customer lifecycle playbooks
• Retention and renewal strategies
• Onboarding design & optimisation

CRM Optimisation & Digital Change

Too many businesses pay for systems they don’t fully trust or use. We help you transform your CRM into a single source of truth that drives adoption, efficiency, and growth.

• CRM maturity assessments
• Process simplification & standardisation
• Data integrity and clean-up projects
• Automation roadmaps & SaaS adoption strategies

Marketing & Brand Storytelling

Growth isn’t just about what happens inside your organisation – it’s about how the world sees you. We combine marketing strategy with storytelling expertise to help you stand out.

• Brand positioning & messaging
• Marketing campaign design
• Storytelling workshops & training
• Content and communications strategies

Specialist Consulting on Demand

When projects require it, we bring in seasoned experts to address critical areas where clarity and risk management are key.

• HR Assessments – expertise in compliance, risk mitigation, and candidate evaluation
• Cybersecurity Consulting – ensuring your digital foundations are safe and scalable
• Fraud Investigation & Risk Management – protecting your organisation against reputational and financial risks

Our Approach

• Collaborative – We work alongside your teams, not in silos.
• Practical – No jargon, no theory-only slides. Just workable solutions.
• Outcome-Focused – Every project is designed to deliver measurable results.

Bespoke Modelling

Because every business is unique, we don’t force-fit solutions. Instead, we start with your biggest challenges and design a way forward that’s clear, scalable, and built to last.